
Service Summary (tl;dr)
"Some processes don't fit any software category — they cross tools, teams, and habits built up over years. We design and build custom automations for exactly those: your approvals, document flows, reporting, and data movement, built on the tools you already use and shaped around the way your team actually works. Our Custom Business Automation provides end-to-end solutions using n8n, Google Apps Script, AI APIs & Integrations to drive business growth."
Some processes don't fit any software category — they cross tools, teams, and habits built up over years. We design and build custom automations for exactly those: your approvals, document flows, reporting, and data movement, built on the tools you already use and shaped around the way your team actually works.
Workflows and automations designed around how your business actually operates
Packaged software assumes your process looks like everyone else's. When it doesn't, the gap gets filled with manual glue: someone copies figures between systems, chases an approval in three places, rebuilds the same report every week, or re-keys what one tool already knows into another. Custom business automation removes that glue by designing around your process instead of a template. We start by shadowing the workflow as it runs today — who touches it, in what order, with what exceptions — and agree precisely what should automate and what should stay human, because judgement steps deserve a person, not a script. Then we build on the stack you already have: Google Sheets and Workspace automation for the spreadsheet-centred work, n8n workflows connecting the systems that need to talk, API integrations where your tools offer them, and AI assistance for the document-heavy steps — extracting, summarising, drafting — behind human review. The range on the rest of this site is the honest evidence for what "custom" covers: booking and operations systems for resorts, portfolio operations for rental managers, reporting pipelines for online stores, back-office processes for firms. Your process doesn't need to match any of those categories — it needs to be definable. Every workflow we deliver is documented, logged, and running in your own accounts, so your team owns it outright and can see what ran, what failed, and what needs a decision.

Key Terms
Workflow Automation
The design, execution, and automation of processes based on workflow rules where human tasks, data or files are routed between people or systems.
AI Integration
The process of connecting artificial intelligence capabilities into existing business systems to improve efficiency and decision-making.
TRUSTED BY TEAMS FROM AROUND THE WORLD
Key Points
Simple solutions for complex issues
Automation designed around your process, not a template's assumptions
Built on the tools you already use — Sheets, Workspace, and your existing systems
Human approval kept wherever a step needs judgement
Every workflow documented and logged, and owned by your team
Start with one painful process; expand what proves itself

External Resources
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Service Frequently Asked Questions
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